User Journey Map Generator
Visualize customer experiences across touchpoints
Templates
Theme
Display Options
Persona
Journey Stages (5)
1😐
2🙂
3🙂
4😐
5😄
Actions
Preview
User Journey Map
PersonaSarah (First-time Customer)
Age28
GoalsFind the right product quickly
Pain PointsOverwhelmed by choices
Awareness
Touchpoints
Social media ad
Google search
Actions
Sees ad on Instagram
Clicks to website
Thoughts
"This looks interesting"
"I wonder if this is what I need"
Pain Points
Too many options online
Opportunities
Clear value proposition
Consideration
Touchpoints
Website
Reviews
Actions
Browses products
Reads reviews
Thoughts
"Pricing seems fair"
"Reviews are helpful"
Pain Points
Hard to compare products
Opportunities
Comparison feature
Decision
Touchpoints
Shopping cart
Checkout
Actions
Adds to cart
Enters payment info
Thoughts
"Hope this is secure"
"Free shipping is nice"
Pain Points
Checkout too long
Opportunities
Express checkout
Delivery
Touchpoints
Email
Tracking page
Actions
Checks tracking
Waits for delivery
Thoughts
"When will it arrive?"
"Excited to receive it"
Pain Points
Lack of updates
Opportunities
Real-time tracking
Retention
Touchpoints
Product
Support
Actions
Uses product
Contacts support if needed
Thoughts
"This works great!"
"Would buy again"
Pain Points
No loyalty program
Opportunities
Referral rewards
DelightedPositiveNeutralNegativeFrustrated
User Journey Mapping Tips
Start with Research
Base your journey map on real user research, interviews, and analytics data rather than assumptions.
Focus on Emotions
The emotional journey is often more important than actions. Identify emotional highs and lows.
Identify Pain Points
Each pain point is an opportunity for improvement. Prioritize based on impact and feasibility.
Make it Actionable
Turn insights into action items. Each opportunity should lead to specific improvements.
Need Help Improving Customer Experience?
Brix340 offers UX research and journey mapping services to help optimize your customer touchpoints.
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